Google Analytics September 2006 - 336 Pages - PDF - 9 MB
- Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
- Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
- Integrate Google Analytics with Google AdWords.
- Make the most of reporting dashboards.
- Find out how to use analytics for marketing and content optimization.
- Understand what each type of report means and how to interpret it.
- Explore how other companies have used analytics to improve site performance.
- Investigate how to use Google Analytics for complete e-commerce analysis.
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